Rotary watch reputation3/14/2024 The wings signified the company’s growth through strong sales the brand was becoming increasingly popular sparking the need for a stronger identity, hence the launch of Rotary’s famous logo. Whilst on a train journey Moise Dreyfuss was inspired by the trains motion and wheels, it reminded him of the balance wheel within a watch movement. The roaring 20’s was an opulent decade for Rotary and alongside producing fine gold watches the brand launched the winged wheel logo. In 1905 the family business identified an opportunity to expand and Moise trusted upon his sons to travel to London to establish an office in the UK, Georges & Sylvain Dreyfuss laid roots in London’s Jewellery Quarter, Hatton Garden. His reputation grew as a specialist in his field of watchmaking and with that came success. From humble beginnings in a small workshop in the Swiss town of La Chaux-de-Fonds, Master horologist Moise Dreyfuss founded Rotary Watches in 1895.
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